User research / User studies
Testing standard:
Product information
We support you in precisely understanding the needs, expectations and challenges of your target group. Using a wide range of methods and tailored approaches, we deliver data-based insights that directly inform your product development, UX optimization or strategy.
Our user research service enables you to look through the eyes of your users and make well-founded decisions. Whether B2B, B2C or specialized markets - Bertrandt provides you with precise data and in-depth insights that sustainably improve your development processes and strategies.
Scope of services:
- Planning and preparation: Development of individual study concepts based on your specific questions and objectives
- Acquisition of suitable participants, including access to our own pool of subjects
- Variety of methods: Conducting surveys, interviews, focus groups, driving simulations, real-life driving and other formats
- Standardized procedures: Use of proven methods such as cognitive walkthroughs or driver distraction studies (NHTSA, AAM)
- Individual measurement technology: development of customized measurement instruments and test setups for specific requirements
- Usability and safety-in-use: analysis of the user-friendliness and safety of your products in practical use
- Evaluation and recommendations for action: Structured analysis of the results with clear recommendations for optimizing your products or processes
Technical data
| Department: | HMI & UX |
|---|---|
| Project goal: | User experience & market acceptance |
| Service-Type: | Validation & Audits |
